Review selection of, and appointment of appropriate distributors/brokers. (Currently servicing over 50 distributors nationally and utilizing brokers in non- distributor trade classes.)
Monitor and supervise the sales network through constant review.
Provide key account representation in conjunction with distributors/brokers.
Deliver quality customer service including order processing and follow-up as required.

Marketing

Recommend, implement and monitor appropriate pricing, by market area.
Develop and execute trade and consumer promotions,
Track and report competitive activity. Utilize Scan Data to review each market area monthly/quarterly, as required.
Direct the creation and placement of trade/consumer advertising.